For immediate use — 2nd July 2010

Download the full release (PDF) here

The 2010 Australasian Promotional Marketing Association (APMA) Star Awards winners were announced last night at the annual gala event, held at the Sofitel Wentworth in Sydney. Taking out the coveted Grand Prix was Wunderman who scored the top award for its TenGrandisBuriedHere.com campaign for Microsoft. The Young Stars Young Achiever awards were won by Apollo Marketing’s Aisha Krupski and Chantal Smith with Doug Chapman receiving the Lifetime Achievement Award.

"Last night was a great success with a record number of guests celebrating and acknowledging the best the industry has to offer. Once again, the Star Awards have highlighted the outstanding calibre of work being produced by Australasian agencies,” said David Lo, APMA Chairman.

All APMA Star Awards winners will be eligible to compete in the highly coveted MAA GLOBES for the Best Promotional Marketing Campaigns in the World, held in the USA in October, 2010.

The complete list of APMA Star Awards winners follows:

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GOLD
INTEGRATED COMMUNICATIONS CAMPAIGN (UNDER $1 MILLION)
CAMPAIGN: Take The Wheel
CLIENT: Nissan Australia
AGENCY: Whybin\TBWA\Tequila
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SILVER
BEST INTEGRATED COMMUNICATIONS CAMPAIGN (UNDER $1 MILLION)
CAMPAIGN: SupaShake Flavour Crusaders
CLIENT: Fonterra
AGENCY: Creative Activation – Morph Marketing
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BRONZE
BEST INTEGRATED COMMUNICATIONS CAMPAIGN (UNDER $1 MILLION)
CAMPAIGN: Have You Seen This Robot?
CLIENT: Sony Computer Entertainment
AGENCY: Ok Sony
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GOLD
BEST INTEGRATED COMMUNICATIONS CAMPAIGN (OVER $1 MILLION)
CAMPAIGN: The VB Pop-Up-Pub
CLIENT: Foster’s Australia
AGENCY: Apollo Marketing
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SILVER
BEST INTEGRATED COMMUNICATIONS CAMPAIGN (OVER $1 MILLION)
CAMPAIGN: Fifth Leg Operation Kerplonk
CLIENT: Foster’s Group
AGENCY: DDB Group Melbourne
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BRONZE
BEST INTEGRATED COMMUNICATIONS CAMPAIGN (OVER $1 MILLION)
CAMPAIGN: Carlton Draught ‘Drop the Bomb’
CLIENT: Foster’s Australia
AGENCY: Creative Activation (CSM)
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GOLD
BEST SPONSORSHIP OR TIE-IN CAMPAIGN
CAMPAIGN: Kleenex Cottonelle Couture Challenge
CLIENT: Kimberly-Clark
AGENCY: Apollo Marketing New Zealand
_____________________________________________________________________
SILVER
BEST SPONSORSHIP OR TIE-IN CAMPAIGN
CAMPAIGN: HSBC Waratahs Jersey 23
CLIENT: HSBC
AGENCY: Team HSBC
_____________________________________________________________________
BRONZE
BEST SPONSORSHIP OR TIE-IN CAMPAIGN
CAMPAIGN: Weet-Bix Power Plays
CLIENT: Sanitarium New Zealand
AGENCY: Momentum
_____________________________________________________________________
GOLD
BEST USE OF DIRECT MARKETING AND CRM
CAMPAIGN: Take The Wheel
CLIENT: Nissan Australia
AGENCY: Whybin\TBWA\Tequila
_____________________________________________________________________
SILVER
BEST USE OF DIRECT MARKETING AND CRM
CAMPAIGN: Smirnoff 30 Days
CLIENT: Diageo
AGENCY: The Marketing Store
_____________________________________________________________________
BRONZE
BEST USE OF DIRECT MARKETING AND CRM
CAMPAIGN: Europe. Almost as Beautiful as the Journey
CLIENT: Emirates
AGENCY: Kaleidoscope Marketing Communications
_____________________________________________________________________
GOLD
BEST DIGITAL/INTERACTIVE CAMPAIGN
CAMPAIGN: Schick Jill’s Mowing
CLIENT: Energizer Australia
AGENCY: 30thirty
_____________________________________________________________________
SILVER
BEST DIGITAL/INTERACTIVE CAMPAIGN
CAMPAIGN: Have You Seen This Robot?
CLIENT: Sony Computer Entertainment
AGENCY: Ok Sony
_____________________________________________________________________
BRONZE
BEST DIGITAL/INTERACTIVE CAMPAIGN
CAMPAIGN: Weet-Bix Power Plays
CLIENT: Sanitarium New Zealand
AGENCY: Momentum
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GOLD
BEST BRAND BUILDING CAMPAIGN
CAMPAIGN: Carlton Dry ‘Team Dry’
CLIENT: Foster’s Australia
AGENCY: Creative Activation (CSM)
_____________________________________________________________________
SILVER
BEST BRAND BUILDING CAMPAIGN
CAMPAIGN: Uncle Tobys Swim, Survive, Stay Alive
CLIENT: Uncle Tobys
AGENCY: OgilvyAction
_____________________________________________________________________
BRONZE
BEST BRAND BUILDING CAMPAIGN
CAMPAIGN: Europe. Almost as Beautiful as the Journey
CLIENT: Emirates
AGENCY: Kaleidoscope Marketing Communications
_____________________________________________________________________
GOLD
BEST BUSINESS-TO-BUSINESS CAMPAIGN
CAMPAIGN: Europe. Almost as Beautiful as the Journey
CLIENT: Emirates
AGENCY: Kaleidoscope Marketing Communications
_____________________________________________________________________
SILVER
BEST BUSINESS-TO-BUSINESS CAMPAIGN
CAMPAIGN: Pepperjack Battle of the Steaks
CLIENT: Foster’s Australia
AGENCY: Creative Activation (CSM)
_____________________________________________________________________
BRONZE
BEST BUSINESS-TO-BUSINESS CAMPAIGN
CAMPAIGN: Panasonic Lumix Shoot for Your Store
CLIENT: Panasonic
AGENCY: Kaleidoscope Marketing Communications
_____________________________________________________________________
GOLD
BEST RETAIL ACCOUNT SPECIFIC OR CHANNEL SPECIFIC CAMPAIGN
CAMPAIGN: Carlton Dry Fusion Lemon - Facebook
CLIENT: Foster’s Australia
AGENCY: Creative Activation (CSM)
_____________________________________________________________________
SILVER
BEST RETAIL ACCOUNT SPECIFIC OR CHANNEL SPECIFIC CAMPAIGN
CAMPAIGN: Tooheys Extra Dry Guitar Hero
CLIENT: Lion Nathan
AGENCY: 30thirty
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BRONZE
BEST RETAIL ACCOUNT SPECIFIC OR CHANNEL SPECIFIC CAMPAIGN
CAMPAIGN: Intel – Built for Speed
CLIENT: Intel Australia
AGENCY: Momentum
_____________________________________________________________________
GOLD
BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN
CAMPAIGN: Vote Earth
CLIENT: WWF
AGENCY: Leo Burnett
_____________________________________________________________________
SILVER
BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN
CAMPAIGN: Beneful Bark in the Park
CLIENT: Nestle Purina Petcare
AGENCY: OgilvyAction
_____________________________________________________________________
BRONZE
BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN
CAMPAIGN: Arnott’s Campbell’s Velish Soup Kitchen
CLIENT: Arnott’s
AGENCY: AmbientX
_____________________________________________________________________
GOLD
BEST USE OF SOCIAL MARKETING
CAMPAIGN: TenGrandisBuriedHere.com
CLIENT: Microsoft
AGENCY: Wunderman
_____________________________________________________________________
SILVER
BEST USE OF SOCIAL MARKETING
CAMPAIGN: Canon EOS Photochains
CLIENT: Canon
AGENCY: Leo Burnett
_____________________________________________________________________
BRONZE
BEST USE OF SOCIAL MARKETING
CAMPAIGN: Smirnoff 30 Days
CLIENT: Diageo
AGENCY: The Marketing Store
_____________________________________________________________________
GOLD
BEST CAUSE OR CHARITY-RELATED PROMOTIONAL CAMPAIGN
CAMPAIGN: Vote Earth
CLIENT: WWF
AGENCY: Leo Burnett
_____________________________________________________________________
SILVER
BEST CAUSE OR CHARITY-RELATED PROMOTIONAL CAMPAIGN
CAMPAIGN: VB Raise-A-Glass Appeal
CLIENT: Foster’s Australia
AGENCY: Apollo Marketing
_____________________________________________________________________
BRONZE
BEST CAUSE OR CHARITY-RELATED PROMOTIONAL CAMPAIGN
CAMPAIGN: Cool Ridge - Movember
CLIENT: Schweppes
AGENCY: BMF Advertising
_____________________________________________________________________
YOUNG STARS YOUNG ACHIEVER IN ACCOUNT SERVICE
NAME: Aisha Krupski
AGENCY: Apollo Marketing
_____________________________________________________________________
YOUNG STARS YOUNG ACHIEVER IN CREATIVE
NAME: Chantal Smith
AGENCY: Apollo Marketing
_____________________________________________________________________
GOLD
BEST ACTIVITY GENERATING BRAND AWARENESS AND TRIAL
CAMPAIGN: Fifth Leg Operation Kerplonk
CLIENT: Foster’s Group
AGENCY: DDB Group Melbourne
_____________________________________________________________________
SILVER
BEST ACTIVITY GENERATING BRAND AWARENESS AND TRIAL
CAMPAIGN: Arnott’s Campbell’s Velish Soup Kitchen
CLIENT: Arnott’s
AGENCY: AmbientX
_____________________________________________________________________
BRONZE
BEST ACTIVITY GENERATING BRAND AWARENESS AND TRIAL
CAMPAIGN: Panasonic Lumix Win an LCD TV Instantly
CLIENT: Panasonic
AGENCY: Kaleidoscope Marketing Communications
_____________________________________________________________________
GOLD
BEST ACTIVITY GENERATING BRAND VOLUME
CAMPAIGN: Wild Turkey: Win the Ultimate Trip to Vegas
CLIENT: Pernod Ricard
AGENCY: The Marketing Zoo
_____________________________________________________________________
SILVER
BEST ACTIVITY GENERATING BRAND VOLUME
CAMPAIGN: Ice Break iPhone Promotion
CLIENT: Parmalat Australia
AGENCY: IdeaWorks
_____________________________________________________________________
BRONZE
BEST ACTIVITY GENERATING BRAND VOLUME
CAMPAIGN: Lights, Camera, Cash! Win $1 Million
CLIENT: Twentieth Century Fox
AGENCY: 30thirty
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GOLD
BEST ACTIVITY GENERATING BRAND LOYALTY
CAMPAIGN: Reward Yourself
CLIENT: LG
AGENCY: IdeaWorks
_____________________________________________________________________
SILVER
BEST ACTIVITY GENERATING BRAND LOYALTY
CAMPAIGN: Relief in Store Pharmacy Challenge
CLIENT: iNova Pharmaceuticals
AGENCY: Pacific Highway Marketing Communications
_____________________________________________________________________
BRONZE
BEST ACTIVITY GENERATING BRAND LOYALTY
CAMPAIGN: Free Mooo Personalised T-shirt
CLIENT: Church and Dwight
AGENCY: IdeaWorks
_____________________________________________________________________
GOLD
BEST SMALL BUDGET CAMPAIGN ($75,000 AND UNDER)
CAMPAIGN: Carlton Dry Fusion Lemon - Facebook
CLIENT: Foster’s Australia
AGENCY: Creative Activation (CSM)
_____________________________________________________________________
SILVER
BEST SMALL BUDGET CAMPAIGN ($75,000 AND UNDER)
CAMPAIGN: Schick Jill’s Mowing
CLIENT: Energizer Australia
AGENCY: 30thirty
_____________________________________________________________________
BRONZE
BEST SMALL BUDGET CAMPAIGN ($75,000 AND UNDER)
CAMPAIGN: IGA ‘Apple a Day’ Promotion
CLIENT: IGA
AGENCY: Apollo Marketing
_____________________________________________________________________
GOLD
MOST INNOVATIVE IDEA/CONCEPT
CAMPAIGN: Kleenex Cottonelle Couture Challenge
CLIENT: Kimberly-Clark
AGENCY: Apollo Marketing New Zealand
_____________________________________________________________________
SILVER
MOST INNOVATIVE IDEA/CONCEPT
CAMPAIGN: The VB Pop-Up-Pub
CLIENT: Foster’s Australia
AGENCY: Apollo Marketing
_____________________________________________________________________
BRONZE
MOST INNOVATIVE IDEA/CONCEPT
CAMPAIGN: Tooheys Extra Dry – 6 Beers of Separation
CLIENT: Lion Nathan
AGENCY: BMF Advertising
_____________________________________________________________________
GOLD
BEST USE OF CREATIVE IN A PROMOTIONAL CAMPAIGN
CAMPAIGN: Tooheys Extra Dry – 6 Beers of Separation
CLIENT: Lion Nathan
AGENCY: BMF Advertising
_____________________________________________________________________
SILVER
BEST USE OF CREATIVE IN A PROMOTIONAL CAMPAIGN
CAMPAIGN: Movo
CLIENT: Coca-Cola Amatil
AGENCY: 30thirty
_____________________________________________________________________
BRONZE
BEST USE OF CREATIVE IN A PROMOTIONAL CAMPAIGN
CAMPAIGN: XXXX Summer Bright Lager
CLIENT: Lion Nathan
AGENCY: Momentum
_____________________________________________________________________
LIFETIME ACHIEVEMENT AWARD
NAME: Doug Chapman
_____________________________________________________________________
GRAND PRIX
CAMPAIGN: TenGrandisBuriedHere.com
CLIENT: Microsoft
AGENCY: Wunderman
_____________________________________________________________________

For further information regarding the APMA or to arrange an interview, please contact:

Katy Denis
APMA PR Manager
Ph: 0414 388 879
E: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

About the Australasian Promotional Marketing Association (APMA)
The Australasian Promotional Marketing Association (APMA) represents leading Australian and New Zealand agencies whose core expertise lies in the area of marketing activation. Leaders in getting people to act, APMA member agencies use tactical marketing techniques to change behaviour, build brands and deliver results. Through education and awards programs, networking opportunities and research initiatives, the APMA supports and encourages its members in the pursuit of the highest attainable level of professional excellence.